From chatbot to AI employee. Ten years, five shapes.
Jack and I started Rebotify in Melbourne in July 2016. Ten years this winter.
Read the full essayWriting
Field notes from building AI employees that survive contact with real work.
Short thinking from the Rebotify team on customer adoption, reliability and the practical shape of AI employees inside real businesses.
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EDITORIAL STANCE
“The useful questions are operational. What context does the employee need? Where should a human approve? What should fire before the customer notices?”
RECENT NOTES02 NOTES
PRIMER··7 MIN
What is AI, actually, in 2026.
Ten million search results say “machines that think.” Here is what AI actually does when you give it a job in your business.
Read the notePRIMER··5 MIN
What AI means when a business uses the word.
“AI” is shorthand for five different things now. Here is the one most operators are actually buying.
Read the noteARCHIVEEARLIER NOTES
- PRIMERHow AI actually works in a business. · 6 MIN
- PRIMERWhat AI actually does for a business in 2026. · 6 MIN
- PRIMERChatGPT for business is the wrong frame. · 5 MIN
- AGENTWhat is an AI agent, actually. · 6 MIN
- ASSISTANTWhat an AI assistant actually does in a workday. · 6 MIN
- POSITIONINGWhy one employee beats a dashboard. · 4 MIN
- PRIVACYWhere your data actually sits. · 4 MIN
- RELIABILITYThe demo is not the product. · 3 MIN
- ADOPTIONAI fluency is now a service layer. · 4 MIN
- PRODUCTMemory is the moat. · 3 MIN
- POSITIONINGWhy we won’t sell you a fleet. · 5 MIN
- PRICINGCounting completions, not tokens. · 4 MIN
- CRAFTReview-before-send is the new safety harness. · 3 MIN
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